This specialization blends modern digital marketing strategies with data-driven performance analytics. It focuses on planning, executing, and optimizing marketing campaigns across digital channels, ensuring measurable growth, brand visibility, and ROI.
The curriculum emphasizes conversion-focused marketing and analytical insights. Key subjects include:
Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Google Ads & Paid Media Strategy
Social Media Marketing & Campaign Management
Content Marketing & Digital Branding
Email Automation & CRM Systems
Web & Marketing Analytics (Google Analytics, Adobe Analytics, GA4)
Customer Journey Optimization & Lead Funnels
Students gain hands-on experience with industry-leading tools and learn to measure success through data, funnel metrics, and attribution models.
Leads digital campaigns, handles budget allocation, and drives online brand growth.
Optimizes organic growth and manages paid search campaigns for traffic and visibility.
Plans, manages, and tracks brand campaigns across social media platforms.
Runs A/B tests, evaluates campaign performance, and reduces Cost-Per-Acquisition (CPA).
Drives online product sales, marketplace performance, and conversion funnels.
